The wholesale company TIGO Trading, LLC was originally started in 2011 by Scott Henze. He was initially a broker with one warehouse operating on the outskirts of Hampton, Iowa. He solely bought and sold bulk products to other wholesale traders for a profit. With the acquisition of a second, smaller warehouse located in the center of town in 2015, Henze experienced an increasing number of curious community members who had interest in what kinds of products he had to offer. He soon realized the huge potential for a retail branch of his business. While all of this growth was going on, Whitney (Henze’s daughter), graduated with a BA in Business Administration in 2012 and moved home to Iowa to become involved in all aspects of TIGO’s wholesale business. Now, Whitney has decided to run with the retail side of the business; however, this decision has led to the evolution of an entirely separate entity, Wize Bize.